News: Robust Design Seminar Roster Announced for Las Vegas Market
LAS VEGAS - A stellar slate of retailer-oriented educational programming, including informative seminars led by top industry executives addressing directional design trends, color forecasting, suggestive selling and other business-building marketing strategies, is planned for the Summer 2013 Las Vegas Market, July 29-August 2. (NOTE: A complete seminar schedule is available online at -www.lasvegasmarket.com/events.)
“The Summer Las Vegas Market seminar schedule is highlighted by high-profile sessions focused on fashion, color and design, as well as today’s hot-button business issues and marketing messages,” said Dorothy Belshaw, president of Gift & Home Décor, International Market Centers. “As the leading total home furnishings and gift destination in the western United States, Las Vegas Market recognizes the added value of an enlightening seminar program, and we are happy to present a selection of interesting and inspiring presentations by industry experts.”
Notable fashion-focused seminars include “The 2014 Sherwin-Williams Color Mix Forecast,” by Laurie E. Clark of the Sherwin-Williams Company; “Human Spaces: Creating Meaningful Consumer Connections in HOME Marketing,” by Michael Aram and Sebastian Herald of Michael Aram, Inc.; “Fast Forward: A Future-View of Interior Trends 2014,” by Gregory Dunlop, WGSN-Homebuildlife; “Ahead of the Curve,” with iconic designers Alexa Hampton, Ron Woodson and Windsor Smith; and an expanded, double-header First Look program with Emily Henderson of HGTV, Monica Pedersen of HGTV and Julie Smith Vincenti of Nine Muses Media.
Significant business-oriented programs include “Marketing with VERY Little Money,” by Margi Kyle, The Designing Doctor; “Making Email Work for You,” by Eric Dean of Whereoware; “Move That Merchandise!” by Susan Wagner of Smart Retailer; and “The Five Money Secrets of Successful Designers and Retailers,” by Terri Taylor of Taylor Design Group.
The North American Home Furnishings Association (NAHFA) will also host a series of week-long seminars in their Retailer Resource Center’s new location in Building B, Suite B-1050.
Four full days of programming will be among highlights of Market Week, July 29-August 2. All sessions are free to Market attendees. A complete schedule of seminars and session descriptions is available online at www.lasvegasmarket.com/events.
Steve Bookakian and Sy Mahfuz, The Mera Group
Dancing Your Way to Success
Monday, July 29, 9am to 10am
Are you in a designer/retailer relationship where your toes are always being stepped on? This interactive seminar is for Rug Retailers and Design Professionals to learn how to move forward together to grow both of their business. Steve and Sy will discuss what each of the partners must bring to the “floor” to establish and maintain stronger Dealer/Designer partnerships, build lifelong client relationships, and dance your way to greater profits.
Emily Henderson, HGTV; Julie Smith Vincenti, Nine Muses Media
First Look: Home Furnishings 0.1 CEU
Monday, July 29, 10am to 11am
Las Vegas Market week kicks off with First Look, a market must-see for retailers and designers looking for a fast track to the hottest new furnishings products debuting this season. The dynamic discussion will be led by home trends editor Julie Smith Vincenti of Nine Muses Media and the multi-talented Emily Henderson, HGTV host, designer, stylist, blogger and winner of Design Star Season 5. Attendees will get a tantalizing overview of summer 2013’s best new products. In a packed house seminar, the duo will reveal the newest looks in bedroom and accent furniture, upholstery, floor coverings, home décor in a highly visual presentation. The companion products guide will help attendees find the latest trends at Las Vegas Market. Plus, First Look is on Pinterest at www.pinterest.com/lasvegasmarket. 0.1 CEU.
Christopher Grubb, Arch-Interiors Design
Merchandise for Small Space Design Can Equal Big Profits
Monday, July 29, 11am to 12pm
As baby boomers retire and cities become more crowded with the younger age set and an influx of one- and two-person households, demand for smaller homes and apartments has grown to an all-time high. So how does this trend toward smaller living spaces affect the merchandising needs of retailers and the work of designers, who cater to this market? Beverly Hills Interior Designer Christopher Grubb, whose family was in retail for over a century, discusses market trends in furnishings and décor techniques that maximize the look and feel of smaller living spaces. Grubb will showcase projects that include smaller scale furnishings, products to accessorize with, unique ideas for display, lighting and finishes that make a small space look large. See what end users are demanding in product so you can become a trend leader, as opposed to a follower. The same design ideas can be applied to your retail store or showroom, proving that smaller spaces can have big style.
Crystal Palacek (Gentilello) Rue Magazine; Ashlina Kaposta, The Decorista; Dallas Shaw, Dallas Shaw; Cassandra Lavalle, Coco+Kelley
From Blogs to Businesses
Monday, July 29, 1pm to 2pm
Join The Decorista, Dallas Shaw and Coco+Kelley creators as they discuss how their blogs shaped their businesses and kept them growing. This panel of talented female bloggers, moderated by Rue Magazine’s Crystal Gentilello, will have you talking about how important social media is for your business, as well as how to grow your online presence.
Terri Taylor, Taylor Design Group
The Five Money Secrets of Successful Designers and Retailers 0.1 CEU
Monday, July 29, 1pm to 2pm
Terri Taylor, business industry expert and CEO of Design Biz Blueprint, will help interior designers and retailers identify the personal behaviors that prevent them from attracting upscale clients and the jobs that they desire. She will provide important insights which will help reveal how to prevent consistent undercharging and over-delivering of products and services. She will also explore how personal family money history affects the way that professionals value the services and the products that they specify and sell. 0.1 CEU.
Michael White-Ryan and Pamela Edwards, Language of Space
The Feng Shui of Modern Interiors 0.1 CEU
Monday, July 29, 3pm to 4pm
One of the great misunderstandings in the west with the popularization of “Feng Shui” is its attached limited meaning. Gain firsthand knowledge on how to design a house plan, see before and after photos and discover how to energize a space by adding specific colors and shapes in the living, dining and bedrooms. Today, we will extract the essence of Ancient Feng Shui to empower and complement people in a space. This practice originates from what was referred to as “The Grand Terminus.” It can be difficult to understand Chinese symbolism hidden in the Chi meanings of universal energy combinations. Fortunately, Las Vegas has been open to these design principals. You will see examples of hotels that used Feng Shui in their architectural plans, to express visually and be successful, regardless of the economy. Feng Shui was designed to benefit mankind as organic, green and pure in its deliverables. 0.1 CEU.
Angelo Surmelis , angeloHOME, SFC DESIGNINGreen Leader; Susan Inglis , Sustainable Furnishings CouncilDesign for the Client – for her Purse, for her Health, for her Future 0.1 CEU
Monday, July 29, 3pm to 4pm
Join SFC's DESIGNINGreen Leader Angelo Surmelis and Executive Director Susan Inglis as they discuss how to design for the way your client really lives. Sustainability is a complex issue, especially in a global manufacturing industry like ours. This discussion brings you practical tips and practices you can use in design decisions to make a real difference for the client – for her budget, for her family’s health, for her future. Listen to a dynamic discussion of choices in design, materials selection, distribution systems and messaging as Angelo shares his witty and wise perspective, revealing how responsibility for the future inspires. 0.1 CEU.
Moises Kirsch, Kirsch Representation – Monterrey, Mexico
Email Marketing for Your Business – EMAIL MARKETING PARA TU NEGOCIO
Monday, July 29, 3pm to 4pm
Who doesn't check his email? We'll teach you to use Email Marketing to engage with your clients in an easy way, personally and at the right moments. ¿Quién no revisa su email? Te vamos a enseñar a utilizar Email Marketing para que llegues a tus clientes de forma fácil, personal y en el momento adecuado.
Susan Wagner, Smart Retailer
Move that Merchandise!
Tuesday, July 30, 9am to 10am
Stale merchandise can stall profits in no time. Learn how to move more merchandise by using suggestive-selling techniques, incorporating proven display tricks, knowing the secrets of pricing tactics and more. Also discover clever ways to ditch the dogs, freeing up more floor space for new merchandise.
Monica Pedersen, HGTV; Julie Smith Vincenti, Nine Muses Media
First Look: Tabletop & Gift 0.1 CEU
Tuesday, July 30, 10am to 11am
Due to popular demand, a crowd-favorite, First Look, spins off into a new edition that spotlights the best in giftware, tabletop, textiles and decorative objets for market attendees. The presentation is co-hosted by home trends editor Julie Smith Vincenti of Nine Muses Media and Monica Pederson, HGTV host, designer and author of “Make it Beautiful.” In this presentation, the colorful duo will reveal plenty of new products as they are debuting at Summer Las Vegas Market, along with no-fail tips and tricks for creating memorable and festive tablescapes to punctuate retail floors and design projects. Attendees will also see a live demonstration of exceptional tabletop design vignettes that salute the many new-to-market vendors in tabletop and gift categories. 0.1 CEU..
Patricia Norins, Gift Shop Magazine
Create Award-Winning Store Windows on a Budget
Tuesday, July 30, 11am to 12pm
Store windows are often overlooked as a power tool for both merchandising and store marketing. This fast-paced session, presented by GIFT SHOP Magazine's Publisher and spokesperson for American Express's Small Business Saturday, Patricia Norins, will cover the elements of strong window design, the five mistakes to avoid and the fundamental techniques of creative window merchandising that will give you inspiration to take your windows from drab to fab on a budget.
Laurie E. Clark, The Sherwin-Williams Company
The 2014 Sherwin-Williams Color Mix Forecast 0.1 CEU
Tuesday, July 30, 11am to 12pm
The state of color is always fluid, rushing forward and gathering influences from around us. Join us as Sherwin-Williams surveys these swirling currents to capture a picture of the 2014 color forecast. This presentation is specific to the interior designer, architect and specifier community. 0.1 CEU.
Michael Aram and Sebastian Herald, Michael Aram, Inc.
Human Spaces: Creating Meaningful Consumer Connections in HOME Marketing 0.1 CEU
Tuesday, July 30, 2pm to 3pm
Join Michael Aram and CEO, Sebastian Herald of Michael Aram Inc. as they give an in-depth presentation on the importance of connecting with your consumers through meaningful design. 0.1 CEU.
Mallory Evans, Luxe Interiors + Design; Kishani Perera, Kishani Perera Interior Design
Tuesday, July 30, 3pm to 4pm
Join Luxe Interiors + Design editor Mallory Evans and Los Angeles interior designer and Vintage Remix author Kishani Perera as they discuss their favorite findings from the c-ONE floor, which is an exciting new addition this market. The conversation will encompass a rundown of Evans and Perera’s must-visit shops and showrooms and present innovative ideas for integrating the tony offerings into living spaces. The session will be followed by a signing of Vintage Remix.
Ryan Trainer and Shelly Sullivan, International Sleep Products Association
Mattress Recycling Laws – What’s Next on the Horizon
Tuesday, July 30, 3pm to 4pm
Ryan Trainer, president of the International Sleep Products Association and Shelly Sullivan, principal of Sullivan Public Relations discuss how California and several other states are considering used mattress recycling laws. If enacted, these laws will substantially change how retailers, consumers and others dispose of their discarded mattresses. In this session you will learn which states are taking action, what this means for you and how these laws could benefit your business. Join us for an interactive presentation on the latest developments in mattress recycling and specifically how it will impact you and your business -- no matter where you operate.
Gregory Dunlop, WGSN-Homebuildlife
Fast Forward: A Future-View of Interior Trends 2014 0.1 CEU
Tuesday, July 30, 3:30pm to 4:30pm
The Fast Forward presentation from WGSN-Homebuildlife is focused on key trends forecasted for the interiors industry. These macro trends are influenced by consumer insights and creative intelligence from the interior, fashion, and consumer product markets. Attendees will learn about the 3 key macro trends for the Spring/Summer 2014 season: Neo Geo, Next Nature, and New Digital Aesthetic. These macro trends will be followed by a review of color and material forecasts for interior products. The learning opportunity will focus on how the macro trends will influence style and decor for products as diverse as furniture, bed, bath, tabletop, and decorative accessories. The future view of 2014 will provide interior designers with inspiration and product designers with the creative insight to meet the needs of their clients in the years to come. 0.1 CEU,
Susanna Salk (moderator); Alexa Hampton, Mark Hampton, LLC; Ron Woodson, Woodson and Rummerfield’s House of Design; Windsor Smith, Windsor Smith Home, Inc.
Ahead of the Curve 0.2 CEU
Wednesday, July 31, 9am to 10:30am
Ahead of the Curve returns for its sixth installment and with an entirely new format, giving attendees a preview of the best new products and trends found at Las Vegas Market—straight from the country’s leading design authorities. Moderated by TODAY Show contributor and design author Susanna Salk, this year’s cast of top tastemakers includes Alexa Hampton, who was recently named a Design Icon and is known around the globe for her classic, traditional and eclectic work; Ron Woodson, whose designs are regularly featured in shelter books and known for creating luxurious interiors that combine Hollywood opulence and sleek modernity; and Windsor Smith, renowned for elegant interiors infused with a modern sensibility and is a favorite of design bloggers and editors of shelter magazines. These three top designers will scour the five million square feet of showrooms at World Market Center Las Vegas to share their best finds during a live panel discussion and via social media channels, which will include a question and answer segment. In a new twist, the best-of-the-best products will be “on set” during the live panel discussion on Wednesday morning— allowing these tastemakers to share more intimately with the audience what’s hot and trending from market. 0.2 CEU.
Margi Kyle, The Designing Doctor, LLC
Marketing with VERY Little Money 0.1 CEU
Wednesday, July 31, 9am to 10am
What design tools are best for the task at hand? Hand sketches, Manual products or Online 3D? Learn how to quickly create professional floor plans and room designs from blueprint, 2D to 3D. We’ll explore scale while I create a space using one of my favorite drag and drop programs; 3Dream.net. Time is money, so let me show you how easy it is to create files, rooms and reports faster than ever before ~ using all interior elements of Design, to scale! 0.1 CEU.
John Lymberopoulos, Bespoke Advisors
Iron Branding – Transforming Your Business and Personal Brand
Wednesday, July 31, 9am to 10am
Although you may create it, display it and build your success upon it, a brand is actually not what you say about your product or service, it’s what other people say about your product or service. This may seem counterintuitive, but true. Iron Branding is a thought provoking program directly educating interior design and architectural audiences on the importance, development process and learning about successful, and a few not so successful brand ideas and transformations. We will focus on how to build and view your brand equity in the marketing place, as customers perceive its strength and value. Turning these customer perceptions into a valuable brand is paramount for continued business and/or social success. Whether you’re a Fortune 500 executive, or an entrepreneurial with zeal, this program will provide an in-depth education into the key elements a business and/or individual needs to create, develop, transform and promote their iron brand!
Daniel Slack, Just Got 2 Have It!
Visual Merchandising 101
Wednesday, July 31, 11am to 12pm
Looking for roadmap to keeping your store looking great? Lost on where to begin? This simple guideline offers 10 key points that will help retailers keep their stores fresh and give you all the basics to creating impactful visual displays. Points are presented in an easy to digest format for anyone to implement into their stores. Daniel J Slack, Creative Director for Just Got 2 Have It! has years of experience working with thousands of retailers to solve their display dilemmas…..and all on a limited budget. He will share his personal “tricks of the trade” that work in almost any situation.
Lynne Martin, Westview Design
Visual Coordination: A New Eye on Design
Wednesday, July 31, 1pm to 2pm
Welcome to the world of Visual Coordination! This one hour seminar will take you on a journey of discovering a new way to see space that has the power to increase sales and create fierce customer loyalty! Visual Coordination is a revolutionary furniture placement technique that is nothing short of transforming. Seeing is believing! While creatively demonstrating the VC formula, Lynne will share how Visual Coordination was an invaluable sales tool when she owned her retail furniture store and how it has helped her triple sales in her interior design firm in just two years! With over 20 years of design industry experience, Lynne is an allied member of ASID, a certified Visual Coordinator and one of four authorized Visual Coordination Instructors in the US. She is the principal of Westview Design, LLC a boutique interior design and staging firm located in Denver, CO.
Eric Dean, Whereoware
Making Email Work for You
Wednesday, July 31, 3pm to 4pm
Start building and using your email list. This session covers strategies and tactics on creating an email list and then using email to stay front of mind with your best customers and prospects alike. Targeted for both retailers and designers alike, Eric will give easy to execute advice on how to take advantage of this highly measurable and affordable marketing channel.
Lloyd Princeton, Design Management Company
Deciding What You are Worth and Charging It
Thursday, August 1, 11am to 12pm
The economy has improved and the mindset of the client has changed with it. Expectations have increased and often, people want to commit to and spend less than before. From the time of first contact with a prospect through the final closing of a deal, designers will learn how to determine the best way to charge for their creativity and incorporate it into a solid letter of agreement--with confidence! The times have changed and Lloyd is your guide to profiting in them!
Reni Schriek, Bliss and Tell
LOVE Your Look | TELL about Your Brand | GROW Your Business
Thursday, August 1, 1pm to 2pm
Do you “love your look?” Are you confident that your current brand and identity associated with your marketing pieces and online presence accurately reflect your products and services? Discover the importance of “loving your look” in order to “tell about your brand” and undoubtedly “grow your business.” Find out what other well known design businesses have adopted as their best branding practices both with traditional and trending marketing ideas. Walk away with creative ideas (and actual samples) that will inspire (and empower) you to reinforce a customer’s trust in your products & services as well as increase a customer’s loyalty to your business.
Kate Hardcastle, Insight with Passion
The Power of a People Plan
Thursday, August 1, 3pm to 4pm
Everyone knows a business' most precious asset is its people, and here is a seminar to highlight the ways you can build a plan to transform your business through the power of people. Led by BBC & Sky News leading business contributor - Kate Hardcastle from the International Insight with Passion transformation team, you will gain quick & easy to implement take out advice to make a real difference. In this exclusive seminar for the Las Vegas Market, Kate will discuss the potential of a great people plan especially for the interior design & retail industries whilst introducing techniques on:-Leadership and Culture, Organization and Roles, Performance Management, Development and Succession and especially Engagement.
Las Vegas Market is the leading home furnishings and gift marketplace in the western U.S., presenting 1,100+ gift and home furnishings resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. The Summer 2013 Las Vegas Market runs July 29-August 2, 2013, at World Market Center Las Vegas. For more information, visit www.lasvegasmarket.com.
ABOUT LAS VEGAS MARKET
Las Vegas Market is an international furnishings showcase that combines style, inspiration and productivity in an unrivaled, world-class destination. Las Vegas Market features a comprehensive array of new product from thousands of leading manufacturers and lines in furniture, mattress, lighting, decorative accessories, gift, floor coverings, home textiles, tabletop and more—delivering Today’s Total Marketplace. Las Vegas Market features nearly 5 million square feet of showroom and exhibit space, including over 1.1 million square feet of new and expanded showrooms, resources and categories. Retailers and designers can shop product offerings from trend-setters in all home furnishings categories as well as benefit from complimentary educational, networking and hospitality events. With two markets each year, Las Vegas Market is the only major market in the western U.S. offering a unique cross-section of suppliers and buyers spanning the home furnishings, décor and gift industries. For more information, visit www.lasvegasmarket.com. Find us on Facebook and Twitter.
Las Vegas Market is owned and managed by International Market Centers, L.P. (IMC), the world’s largest operator of premier showroom space for the furnishings, home décor and gift industries. International Market Centers owns and operates 11.5 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home décor and gift industries. For more information on IMC, visit www.imcenters.com.